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10. Marta Vilella, Foresight Factory – Key Digital Commerce Consumer Trends
17m
In our last episode of Digital Commerce For The New Decade Marta discusses emerging trends in eCommerce and how brands can adapt to changing consumer journeys.
She gives several examples from around the world including:
- a partnership Burberry is due to launch later this year with Tencent in China
- how Canada Goose are launching a store without products in Toronto designed to take the customer into an experience of the great outdoors - with sub zero temperatures to demonstrate their products
- Amazon’s “smart shelf” due to be released later in the year that restocks office supplies.