8. Jane Smith, GSK – How GSK Are Building Their Data Capability.
Digital Commerce For The New Decade • 17m
Jane Smith discusses how Covid-19 has shown how essential logistics and distribution are for the success of any eCommerce programme. To reinforce this she points to data that shows that distribution and not being out of stock is one of the biggest drivers of purchases online with “44% of purchases being made because they are available”. Data is King for digital commerce and she brings to life the strategic importance that GSK is placing on their capability in this area.
Up Next in Digital Commerce For The New Decade
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9. Jane Evans, The Uninvisibility Pro...
Jane says “women over 50 are the most powerful consumer group on the planet”. So the conversation around what the project is looking to achieve and how as a consumer group it is often overlooked by businesses is certainly a great conversation to have when we are discussing the next decade in digi...
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10. Marta Vilella, Foresight Factory ...
In our last episode of Digital Commerce For The New Decade Marta discusses emerging trends in eCommerce and how brands can adapt to changing consumer journeys.
She gives several examples from around the world including:
- a partnership Burberry is due to launch later this year with Tencent in ...
