5. Eleanor Barlow, HSBC - Psychology, Data & Digital Innovation
Digital Commerce For The New Decade
•
24m
Eleanor Barlow breaks her talk down into three sections:
- some context to the topic including why it matters to her personally and a brief history of the internet.
- the key important concepts of digital identity, social network theory and computer mediated communication.
- and finally why you should care about them.
Up Next in Digital Commerce For The New Decade
-
6. Keng Zhing Ng, RB - Asia Digital e...
Keng has a wealth of experience in FMCG eCommerce having previously been eCommerce Director at Mars. Asia is leading the world in many aspects of digital commerce and we got to talk about all manner of topics including his thoughts on how mobile wallet will transform the shopping experience.
-
7. Katie Stotter, &us- How An Experim...
Find out how adopting a LEAN approach to business can help drive business performance. Katie takes us through various examples to illustrate the concept.
-
8. Jane Smith, GSK – How GSK Are Buil...
Jane Smith discusses how Covid-19 has shown how essential logistics and distribution are for the success of any eCommerce programme. To reinforce this she points to data that shows that distribution and not being out of stock is one of the biggest drivers of purchases online with “44% of purchase...
